Microsoft's reported plan to offer free game streaming in exchange for ads aims to expand Xbox Game Pass geographically, especially in regions like Africa, India, and Southeast Asia where console gaming is less prevalent.
This could be a game-changer for mobile gamers in India, who might find this approach more accessible than premium game purchases. Xbox Gaming CFO Tim Stuart suggests leveraging xCloud to reach more screens and address millions of gamers with alternative business models. While there were speculations about bringing Game Pass to rival platforms, CEO Phil Spencer denied such plans.
Additionally, Xbox is reportedly working on a mobile storefront to bypass app store fees, and recent Game Pass additions include titles like Far Cry 6 and Rise of the Tomb Raider. Microsoft's collaboration with Inworld to integrate AI into game development further highlights its commitment to innovation.